
EduGift
Appreciation Gifts & VIP Customer Care
Reinvent customer care with Learning Credits & premium education e-vouchers. Share the gift of knowledge with the children of partners, leadership teams and key customers.
Focus Education is an education organization for young people, families and businesses, offering competency assessment technology, advisory services and training programs.
Explore in detail
Technology platform
Competency assessment and personal orientation
Key features
How it works
Technology platform
Competency assessment and personal orientation
Key features
How it works
Core capabilities
Six service groups for young people, families and partner businesses.
Building mindset, skills and a clear study–career roadmap, combining competency assessment, 1:1 mentoring and real-world experience.
Coaching tailored to each individual; long-term mentoring helps learners understand themselves, set goals and stay motivated.
Helping parents choose the right schools, programs and education strategy; connecting them with reputable institutions and education–psychology experts.
Support throughout the learning journey: guiding choices, supporting decisions, monitoring and optimizing the education experience.
Gift curated learning experiences; recipients choose the learning value that suits them within the gifted budget.
End-to-end organization of summits, conferences, expos, competitions and demo days, bringing together education providers, startups, businesses, experts and investors.
Partnership solutions

EduGift
Reinvent customer care with Learning Credits & premium education e-vouchers. Share the gift of knowledge with the children of partners, leadership teams and key customers.

Focus Map & EduGift
Give employees a transparent learning budget, combined with the Focus Map competency map to guide professional growth and strengthen team capability.

Education Concierge
Personalized education experts guide the entire study-abroad journey: choosing a country and school, applications, visas and financial planning. Every roadmap is built on your child's own competency profile, not one-size-fits-all advice.

Nextpreneur
Hands-on coaching designed for business families. Building leadership thinking, connecting with an expert network and supporting the Next-Gen on their journey to take over and grow the family business.
Training & development
Programs developed by Focus Education and co-organized with investment partners and local and international incubation networks.

An incubation program for outstanding young people with the potential to lead in the digital era — combining training, hands-on experience and connections to the startup and investment ecosystem.

A comprehensive development program for the next generation of family businesses, transforming “heirs” into “leaders with hands-on capability” through training, coaching, mentoring and real projects.

A pre-accelerator program: in 60–90 days, participants build an MVP with AI and no-code tools while validating market demand to reach their first traction signals.

Raising the capability of student clubs and organizers of student startup and business competitions — turning activities into capabilities, and capabilities into a long-term growth journey.

Operator in Vietnam
Focus Education directly operates Founder Institute Vietnam (FIV) — the Vietnam partner and representative of Founder Institute, the world's largest startup incubation ecosystem. In this role, Focus Education standardizes the training, incubation and acceleration process, while connecting Vietnamese founders with a global network of mentors and venture capital.
100+
countries
200+
cities
35,000+
mentors
USD 20B
portfolio valuation
04
unicorns
Trusted collaboration
Focus Education selects and oversees its partner network so that every step of a learner's roadmap is handled by a qualified organization.






Quick answers
Focus Education currently offers four main products:
For most families, the best starting point is a conversation with our advisory team to identify the product that fits the child's age and specific needs, rather than choosing on your own beforehand.
The age range differs by product:
Our advisory team will suggest the product that fits your child's current age.
Yes, within the scope the customer permits.
For example, Focus Map results can serve as input for Education Concierge consultations, so the family does not have to repeat the assessment when moving to another product.
Each product has its own model: by time-based package, by usage or by specific program.
Our advisory team will discuss the details based on the needs of each family and each business.
Focus Education is committed to protecting personal data and assessment results, using them only to advise that same customer.
This commitment holds even when data is shared between products in the ecosystem.
The first conversation with our advisory team is free, helping you understand which products and services fit before you decide.
When your child is about to choose subject combinations, a major or a school, while the family is still discussing based on impressions, with everyone holding a different view.
Focus Map has more than 20 assessments for different age groups; a counselor assigns the right ones for each case. It suits families who want a shared basis to look at together when making decisions.
Assessment results are valid for 12 months from the date of completion.
After that, the service needs to be renewed to keep accessing the report and using it for further advisory steps, as a student's abilities and interests change at each stage of development.
The system currently offers more than 20 online assessments — EQ, IQ, Take-off Map and more.
Learners do not pick assessments themselves: a counselor assigns the ones that fit each person's age and needs before opening them to the learner.
Results are turned into a personalized competency map in the form of a radar chart that clearly shows strengths and areas to develop, with suggested majors and career paths based on each student's profile.
The report is always analyzed with the family by a counselor, rather than leaving the family to interpret the scores on their own.
Yes. Besides parents and learners of many ages, Focus Map also serves schools and learning centers: it gives counselors a shared basis when working with each individual, instead of relying on impressions.
Interested schools or centers can reach out via the form at the bottom of this page to discuss implementation.
The report is a personalized competency map: a radar chart showing strengths and areas to develop, with suggested majors and career paths based on each student's profile.
A counselor analyzes the report with the family and agrees on a direction together, rather than leaving the family to figure it out alone.
A counselor analyzes the report with the family to agree on a direction for the child.
The results continue to be used in other advisory steps for 12 months — for example, if the family moves on to Education Concierge, there is no need to repeat the assessment.
Businesses that want to give customers or employees a gift with lasting value instead of a one-time consumer gift, while tracking who has received it and what it was used for.
Recipients choose the learning program that suits them; the business does not have to choose on each person's behalf.
The business sets a learning budget for each recipient group, and the system issues e-vouchers to customers or employees.
Recipients use the e-voucher to enroll in courses within their allocated budget.
Yes. Each recipient chooses the learning program that suits them within the gifted budget.
This is what sets educational gifts apart from material gifts: the gift matches each person's actual needs.
EduGift is an infrastructure for managing Learning Credits and e-vouchers.
The business can see who has received, who has used and which course each was used for, and review the overall rollout of the entire program.
Both. Businesses can convert points to show appreciation to key customers and partners, or include them in employee benefit policies.
Customer care programs and CSR activities run on the same infrastructure.
Families who want one point of contact throughout the long journey — from early childhood to the end of university — instead of seeking fragmented advice whenever a need comes up.
Typically, these are families who do not have much time to research and compare options themselves.
The program starts with a free conversation so the team can fully understand the family's needs.
The team then studies the child's competency profile — reusing Focus Map results if the family already has them — designs a tailored learning roadmap and agrees on it with the family.
Throughout the 12 months, the family has a dedicated education assistant: every need is handled through one point of contact, with unlimited consultations and access to a network of local and international experts when needed.
Yes. Families can enroll directly through the consultation form at the bottom of this page or by contacting our advisory team; the service is also available through Focus Education's partners.
Either way, the first step is a free conversation to identify your needs before you decide.
Yes. It is an end-to-end, concierge-style service:
Everything is handled through one point of contact, and advice is based on the student's own competency profile rather than one-size-fits-all.
No. The service supports children from birth to the end of university.
Its value lies in the long journey: starting early means every decision about schools, subjects or extracurricular activities builds on the last within one consistent roadmap, instead of starting over with new advice at each stage.
Business owners whose children or successors are preparing to take on an executive role, and who want the successor to be trained through real work rather than theory alone.
Participants are aged 18 and above.
The program has three stages:
The goal is to build an ownership mindset through real work.
Founders and investors in the program's network.
Training and coaching run in parallel: participants learn the fundamentals while receiving direct feedback on their own projects from those who have gone before them.
The program starts with a conversation with the family to define the Next-Gen's starting point, because every family business has its own context and no two roadmaps are alike.
After this step, the participant takes part directly in the training and carries out the project.
The difference is the destination: transforming an heir into a leader with hands-on capability.
That is why the program is tied to the participant's real project, includes 1:1 coaching with founders and investors, and continues with an entrepreneur network instead of ending with a certificate.
Get a free consultation
Free phone consultation. Focus Education responds during business hours, Monday to Friday, 8:30 – 17:30.